ServiceNow (NOW)

Dilution

The share count is down -0.2% over the past year. What dilution means.

Insider trades

Bought or sold on the open market

An insider buying with their own money is a stronger signal than a sale: people sell for taxes, houses and diversification. "Planned" sales were scheduled months ahead under a 10b5-1 plan. Source: SEC Form 4.

Famous investors who own it

From each fund's latest 13F, filed up to 45 days after the quarter ends, so it's old news by design. 13Fs only show US stock owned on the last day of the quarter: no short sales, and "added" or "trimmed" compares two snapshots, not actual trades. See what these funds bought and sold.

Failed trades

From the SEC's fails-to-deliver data, which runs two to four weeks behind. A spike can mean heavy short selling or just back-office delays; it isn't proof of anything on its own. Short interest isn't shown: FINRA's terms don't allow republishing it.

Share offerings

Selling new shares dilutes current owners. A "shelf" is permission to sell later; a 424B5 usually means a sale is actually happening.

• Aug 20, 2026S-8Registered shares for employee stock plans
• Jul 22, 2026S-8Registered shares for employee stock plans
• Jul 22, 2026S-8Registered shares for employee stock plans
• Apr 20, 2026S-8Registered shares for employee stock plans
• Mar 2, 2026S-8Registered shares for employee stock plans
• Mar 2, 2026S-8Registered shares for employee stock plans
• Dec 15, 2025424B7Prospectus for shares sold by existing holders
• Dec 15, 2025S-8Registered shares for employee stock plans
• Sep 26, 2025424B7Prospectus for shares sold by existing holders
• Jul 7, 2025S-8Registered shares for employee stock plans
• May 30, 2025424B7Prospectus for shares sold by existing holders
• May 30, 2025S-8Registered shares for employee stock plans

What they told the SEC, in plain English

Every 8-K (the report a company files when something big happens) in the last two years. Red ones are worth a closer look: auditor changes, restatements, late reports, listing problems.

• Oct 28, 20268-K/AReleased quarterly results
• Oct 28, 20268-KReleased quarterly results
• Jul 22, 20268-KReleased quarterly results
• May 22, 20268-KExecutive or board change; Shareholder vote results
• May 15, 20268-KSigned a major agreement; Took on new debt; Other news
• Apr 30, 2026SCHEDULE 13GAn investor reported a 5%+ stake
• Apr 22, 20268-KSigned a major agreement; Released quarterly results; Took on new debt
• Apr 1, 20268-KSigned a major agreement; Took on new debt
• Feb 17, 20268-KShared information with investors
• Feb 11, 20268-KExecutive or board change
• Jan 28, 20268-KReleased quarterly results; Other news
• Dec 23, 20258-KExecutive or board change
• Dec 15, 20258-KOther news
• Dec 5, 20258-KChanged its bylaws or fiscal year; Shareholder vote results
• Oct 29, 20258-KReleased quarterly results; Other news
• Sep 26, 20258-KOther news
• Jul 23, 20258-KReleased quarterly results
• May 30, 20258-KOther news
• May 27, 20258-KChanged its bylaws or fiscal year; Shareholder vote results
• Apr 23, 20258-KReleased quarterly results; Executive or board change
• Mar 10, 20258-KShared information with investors
• Feb 12, 20258-KChanged its bylaws or fiscal year
• Jan 29, 20258-KReleased quarterly results; Other news
• Dec 27, 20248-KExecutive or board change

What changed in the latest annual report

Comparing the risk factors in the 10-K filed Jan 29, 2026 with the one filed Jan 30, 2025: 0 new and 0 removed, out of 27.

Matched by each risk's headline, so a reworded risk can show up as new. This year's report · last year's.

Government contracts

$749K in federal contract money over the last 12 months, across 1 awards and changes.

From USAspending.gov. Amounts are money the government committed, which can be cut later.

Search inside ServiceNow's filings

Opens the SEC's own full-text search in a new tab, limited to NOW. Every NOW filing on EDGAR.